A branding redesign for The Vera Project all ages music venue in Seattle, Washington.
MY ROLE + DELIVERABLES
Individual Project, Visual Designer. We were tasked with creating an entire visual design system consisting of a logo, business card, 2 web pages, and 2 mobile pages that were presented in a style guide.
Client Relations, Sketching, Rapid Prototyping, Visual Design, Interactive Prototyping
Proto.io, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Final Mobile Interactive Prototype
Final Web Designs
Below is a visual exploration of my process on this project. This is not comprehensive documentation of my process, but it provides some insight into my thinking and actions.
While not required or this assignment, I utilized some personal contacts and reached out to the Vera Project Management team to schedule a meeting. We discussed their challenges with the current site and needs from a future site. Among the topics covered during the meeting were design aesthetics, primary use case scenarios, and future business plans. Here are my notes from our initial meeting.
Final Visual Design System