The Vera Project Redesign

DESCRIPTION

A branding redesign for The Vera Project all ages music venue in Seattle, Washington.

MY ROLE + DELIVERABLES

Individual Project, Visual Designer. We were tasked with creating an entire visual design system consisting of a logo, business card, 2 web pages, and 2 mobile pages that were presented in a style guide.

METHODS

Client Relations, Sketching, Rapid Prototyping, Visual Design, Interactive Prototyping

TOOLS

Proto.io, Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Final Mobile Interactive Prototype

Final Web Designs

Web Iterations

Mobile Iterations

Final Logo

Logo Iterations

Process

Below is a visual exploration of my process on this project. This is not comprehensive documentation of my process, but it provides some insight into my thinking and actions.

Current Website

Client Meeting

While not required or this assignment, I utilized some personal contacts and reached out to the Vera Project Management team to schedule a meeting. We discussed their challenges with the current site and needs from a future site. Among the topics covered during the meeting were design aesthetics, primary use case scenarios, and future business plans. Here are my notes from our initial meeting.