The Vera Project Redesign


A branding redesign for The Vera Project all ages music venue in Seattle, Washington.


Individual Project, Visual Designer. We were tasked with creating an entire visual design system consisting of a logo, business card, 2 web pages, and 2 mobile pages that were presented in a style guide.


Client Relations, Sketching, Rapid Prototyping, Visual Design, Interactive Prototyping

TOOLS, Adobe InDesign, Adobe Illustrator, Adobe Photoshop


Final Mobile Interactive Prototype



Final Web Designs

Vera 7.4 Web-07

Vera 7.4 Web-04

Web Iterations



Mobile Iterations


Final Logo
vera logo-01


Logo Iterations


Below is a visual exploration of my process on this project.  This is not comprehensive documentation of my process, but it provides some insight into my thinking and actions.


Current Website


Screen Shot 2015-12-12 at 2.51.37 PM

Screen Shot 2015-12-12 at 2.51.56 PM


Client Meeting

While not required or this assignment, I utilized some personal contacts and reached out to the Vera Project Management team to schedule a meeting.  We discussed their challenges with the current site and needs from a future site.  Among the topics covered during the meeting were design aesthetics, primary use case scenarios, and future business plans.  Here are my notes from our initial meeting.


Download (PDF, 130KB)



Logo Explorations



Final Visual Design System


Download (PDF, 9.6MB)